Brief: Previously located in downtown Manhattan, Unilevers' internal agency, Pitch, was an exploratory platform for conceptal ideas through collaboration, rapid fire design, and one of a kind performances.

As one of the world’s largest retailer's, Unilever, has been adapting its product offerings to keep in line with changing consumer behaviour. A big company like Unilever, whose products populate all parts of a conventional supermarket, has longstanding relationships and the ability to offer incentives to retailers for better placement on the shelves. 

Sir Kensington's, a boutique condiment company, faced the challenge of expanding its product line while evolving its current identity. When Sir Kensington’s started to move beyond ketchup and into other condiments they knew that their brand needed expertise. Seeing what the potential was in the brand Unilever, purchased Sir Kensingtons and with this shift came a new brand story, a new visualization of that brand, and a consideration for a family of products and experiences.

The ask was to concept and execute packaging designs, create presentation boards and participate in internal company branding exercises. 

Role:

Freelance Associate Creative Director

Responsibilities:

Concept Development, Art Direction, Brand Identity, Packaging

Design, Client Management

Agency:

Unilever "Pitch" 

Brief: Previously located in downtown Manhattan, Unilevers' internal agency, Pitch, was an exploratory platform for conceptal ideas through collaboration, rapid fire design, and one of a kind performances.

As one of the world’s largest retailer's, Unilever, has been adapting its product offerings to keep in line with changing consumer behaviour. A big company like Unilever, whose products populate all parts of a conventional supermarket, has longstanding relationships and the ability to offer incentives to retailers for better placement on the shelves. 

Sir Kensington's, a boutique condiment company, faced the challenge of expanding its product line while evolving its current identity. When Sir Kensington’s started to move beyond ketchup and into other condiments they knew that their brand needed expertise. Seeing what the potential was in the brand Unilever, purchased Sir Kensingtons and with this shift came a new brand story, a new visualization of that brand, and a consideration for a family of products and experiences.

The ask was to concept and execute packaging designs, create presentation boards and participate in internal company branding exercises. 

Role:

Freelance Associate Creative Director

Responsibilities:

Concept Development, Art Direction, Brand Identity,

Packaging Design, Client Management

Agency:

Unilever "Pitch" 

Brief: Previously located in downtown Manhattan, Unilevers' internal agency, Pitch, was an exploratory platform for conceptal ideas through collaboration, rapid fire design, and one of a kind performances.

As one of the world’s largest retailer's, Unilever, has been adapting its product offerings to keep in line with changing consumer behaviour. A big company like Unilever, whose products populate all parts of a conventional supermarket, has longstanding relationships and the ability to offer incentives to retailers for better placement on the shelves. 

Sir Kensington's, a boutique condiment company, faced the challenge of expanding its product line while evolving its current identity. When Sir Kensington’s started to move beyond ketchup and into other condiments they knew that their brand needed expertise. Seeing what the potential was in the brand Unilever, purchased Sir Kensingtons and with this shift came a new brand story, a new visualization of that brand, and a consideration for a family of products and experiences.

The ask was to concept and execute packaging designs, create presentation boards and participate in internal company branding exercises. 

 
Role:
Freelance Associate Creative Director

Responsibilities:
Concept Development, Art Direction, Brand Identity, Packaging Design, Client Management

Agency:
Unilever "Pitch"