Project: Grove Collaborative is a consumer goods company that believes in transforming household products as a force for good. Today, they curate over 150 sustainable brands that meet a four-point standard: uncompromisingly healthy, beautifully effective, ethically produced, and cruelty-free. So you never have to choose between a clean home and a clean planet.

Project Game Changer was part of their "Beyond Plastic" Packaging Launch, pairing 4 scents of glass concentrates to their existing product line.   

Objective:
• Evolve the concentrates line of packaging

Approach:
• Build a layered system making the different SKUs more clear and differentiated
• System should be obvious and easy to implement
• Make the Grove Co. branding retail ready based on user testing insights
• 4 scents designed for visual distinction and clarity based on quick scan

Results:
• Successful launch and integration of CPG across all sales channels

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

Role:

Freelance Designer

Responsibilities:

Brand Identity, Packaging Design, Client

Management 

Client:

La Luer

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

.

Role:

Freelance Designer

Responsibilities:

Brand Identity, Packaging Design, Client Management 

Client:

La Luer

Project: Grove Collaborative is a consumer goods company that believes in transforming household products as a force for good. Today, they curate over 150 sustainable brands that meet a four-point standard: uncompromisingly healthy, beautifully effective, ethically produced, and cruelty-free. So you never have to choose between a clean home and a clean planet.

Project Game Changer was part of their "Beyond Plastic" Packaging Launch, pairing 4 scents of glass concentrates to their existing product line.   

Objective:
• Evolve the concentrates line of packaging

Approach:
• Build a layered system making the different SKUs more clear and differentiated
• System should be obvious and easy to implement
• Make the Grove Co. branding retail ready based on user testing insights
• 4 scents designed for visual distinction and clarity based on quick scan
Results:
• Successful launch and integration of CPG across all sales channels