Nutrafol
Evology
Nutrafol
Founded in 2015, Nutrafol, a hair wellness company, helps consumers hair to ‘Keep Growing’. Their products, in alignment with their mission, are aimed at building healthy hair from within, with a specific focus on the issues of hair thinning and loss.
As a platform for change, they facilitate access and understanding, connecting science and people in meaningful ways. Everything they do is through this lens, and the approach to packaging should be no different.
The project was to explore how Nutrafol could more effectively lead the hair wellness category through an intuative, scalable and ownable brand product experience. Aligned with their new pipeline strategy two new products were introduced, Boosters and a Topical, targeted at two key sales channels:
Direct to consumer (via Nutrafol.com and Amazon) Professional partners (Primary Care Physicians, MedSpa / aestheticians, Dermatologists, Plastic Surgeons, Stylists and high end salons)
Role:
Creative Director
Responsibilities:
Animation, Art Direction, Client Management, Brand Identity, Packaging, Strategy, Production
Client:
Nutrafol
Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.
We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."
Role:
Freelance Designer
Responsibilities:
Brand Identity, Packaging Design, Client
Management
Client:
La Luer
Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.
We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."
.
Role:
Freelance Designer
Responsibilities:
Brand Identity, Packaging Design, Client Management
Client:
La Luer
Founded in 2015, Nutrafol, a hair wellness company, helps consumers hair to ‘Keep Growing’. Their products, in alignment with their mission, are aimed at building healthy hair from within, with a specific focus on the issues of hair thinning and loss.
As a platform for change, they facilitate access and understanding, connecting science and people in meaningful ways. Everything they do is through this lens, and the approach to packaging should be no different.
The project was to explore how Nutrafol could more effectively lead the hair wellness category through an intuative, scalable and ownable brand product experience. Aligned with their new pipeline strategy two new products were introduced, Boosters and a Topical, targeted at two key sales channels:
Direct to consumer (via Nutrafol.com and Amazon) Professional partners (Primary Care Physicians, MedSpa / aestheticians, Dermatologists, Plastic Surgeons, Stylists and high end salons)
Role:
Creative Director
Responsibilities:
Animation, Art Direction, Client Management, Brand Identity, Packaging, Strategy, Production
Client:
Nutrafol
Primary considerations as we were working through the strategy and exploratory phases of the Booster project:
Long term growth: How does the brand scale?
With the line extensions and new platforms it’s important to build a base that knows how to grow.
Navigation: Getting design to be intuitive
Easily understanding what products match with what - products should hold up on their own.
How else can we communicate to consumers?
Using product tiering, Nutrafol can command a higher price point through design. With subtle colour cues or finishes consumers feel validated spending more money on premium add-ons.
Primary considerations as we were working through the strategy and exploratory phases of the project:
Long term growth: How does the brand scale?
With the line extensions and new platforms it’s important to build a base that knows how to grow.
Navigation: Getting design to be intuitive
Easily understanding what products match with what - products should hold up on their own.
How else can we communicate to consumers?
Using product tiering, Nutrafol can command a higher price point through design. With subtle colour cues or finishes consumers feel validated spending more money on premium add-ons.
To future proof the growth of the brand and potential product expansion, we suggested design cues to help Physicians and consumers easily navigate Nutrafol’s current and future product offerings.
The core product uses 3 colours to differentiate between each. The additional SKUs should continue the same architecture and provide a different colour per subcategory.
To future proof the growth of the brand and potential product expansion, we suggested design cues to help Physicians and consumers easily navigate Nutrafol’s current and future product offerings.
The core product uses 3 colours to differentiate between each. The additional SKUs should continue the same architecture and provide a different colour per subcategory.
Corresponding animations per category. Each motion is reflective of consumer product expectations and all begin from the inside out.
The final booster SKU direction changed in round 3 of the project. Moving away from synonymous colours to a focus on communicating a more premium and bold presence. With the additional consideration of simplifying the production process within the supply chain.
Corresponding animations per category. Each motion is reflective of consumer product expectations and all begin from the inside out.
The final booster SKU direction changed in round 3 of the project. Moving away from synonymous colours to a focus on communicating a more premium and bold presence.
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