Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium.
In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.
Senior Designer
Concept Development, Art Direction, Brand Identity, Photography,
Adverts, Editorial, Client Management
SME Branding
Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium.
In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.
Senior Designer
Concept Development, Art Direction, Brand Identity,
Photography, Adverts, Editorial, Client Management
SME Branding
Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium.
In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.
Senior Designer
Concept Development, Art Direction, Brand Identity,
Photography, Adverts, Editorial, Client Management
SME Branding
Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium.
In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.
Role:
Senior Designer
Responsibilities:
Concept Development, Art Direction, Brand Identity, Photography, Adverts, Editorial, Client Management
Agency:
SME Branding
Inspiration for the primary mark was derived from; the arc of the parabolic flight of a thrown football, the dynamic movement of water and of course the shape of a dolphin.
Inspiration for the primary mark was derived from; the arc of the parabolic flight of a thrown football, the dynamic movement of water and of course the shape of a dolphin.
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