Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium. 

In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.  

Role:

Senior Designer

Responsibilities:

Concept Development, Art Direction, Brand Identity, Photography,

Adverts, Editorial, Client Management

Agency:

SME Branding 

Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium. 

In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.  

Role:

Senior Designer

Responsibilities:

Concept Development, Art Direction, Brand Identity,

Photography, Adverts, Editorial, Client Management

Agency:

SME Branding 

Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium. 

In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.  

Role:

Senior Designer

Responsibilities:

Concept Development, Art Direction, Brand Identity,

Photography, Adverts, Editorial, Client Management

Agency:

SME Branding 

Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium. 

In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.  

 
Role:
Senior Designer

Responsibilities:
Concept Development, Art Direction, Brand Identity, Photography, Adverts, Editorial, Client Management

Agency:
SME Branding