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Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium. 

In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.  

 

Role:

Senior Designer

 

Responsibilities:

Concept Development, Art Direction, Brand Identity, Photography,

Adverts, Editorial, Client Management

 

Agency:

SME Branding 

Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium. 

In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.  

 

Role:

Senior Designer

 

Responsibilities:

Concept Development, Art Direction, Brand Identity,

Photography, Adverts, Editorial, Client Management

 

Agency:

SME Branding 

Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium. 

In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.  

 

Role:

Senior Designer

 

Responsibilities:

Concept Development, Art Direction, Brand Identity,

Photography, Adverts, Editorial, Client Management

 

Agency:

SME Branding 

Brief: The Miami Dolphins stadium has gone through many name changes since the early 1990s. In January 2005, the previous name, Pro Player Stadium, was replaced with Dolphins Stadium, coinciding with a full renovation of the stadium. 

In April 2006, we were asked to update the stadium brand into a minimal yet distinctive visual identity. The focus was to highlight future forward thinking through a clean, streamline aesthetic without deviating too far from the legacy behind the current brand. Additionally, the identity would have to easily adapt to a range of visual technology; from a web based seating chart to their new 109" LCD screen.  

 
Role:
Senior Designer

Responsibilities:
Concept Development, Art Direction, Brand Identity, Photography, Adverts, Editorial, Client Management

Agency:
SME Branding 

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Brand Development • Identity

Brand Development • Identity

Brand Development
Identity

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Inspiration for the primary mark was derived from; the arc of the parabolic flight of a thrown football, the dynamic movement of water and of course the shape of a dolphin. 

Inspiration for the primary mark was derived from; the arc of the parabolic flight of a thrown football, the dynamic movement of water and of course the shape of a dolphin. 

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Brand Extension • Collateral

Brand Extension Collateral

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Brand Extension • Digital

Brand Extension Digital

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