Founded in 2015, Nutrafol, a hair wellness company, helps consumers hair to ‘Keep Growing’. Their products, in alignment with their mission, are aimed at building healthy hair from within, with a specific focus on the issues of hair thinning and loss.

As a platform for change, they facilitate access and understanding, connecting science and people in meaningful ways. Everything they do is through this lens, and the approach to packaging should be no different.

The project was to explore how Nutrafol could more effectively lead the hair wellness category through an intuative, scalable and ownable brand product experience. Aligned with their new pipeline strategy two new products were introduced, Boosters and a Topical, targeted at two key sales channels:

Direct to consumer (via Nutrafol.com and Amazon) Professional partners (Primary Care Physicians, MedSpa / aestheticians, Dermatologists, Plastic Surgeons, Stylists and high end salons)

Role:
Creative Director

Responsibilities:
Art Direction, Client Management, Brand Identity, Packaging, Strategy, Production

Client:
Nutrafol

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

Role:

Freelance Designer

Responsibilities:

Brand Identity, Packaging Design, Client

Management 

Client:

La Luer

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

.

Role:

Freelance Designer

Responsibilities:

Brand Identity, Packaging Design, Client Management 

Client:

La Luer

Founded in 2015, Nutrafol, a hair wellness company, helps consumers hair to ‘Keep Growing’. Their products, in alignment with their mission, are aimed at building healthy hair from within, with a specific focus on the issues of hair thinning and loss.

As a platform for change, they facilitate access and understanding, connecting science and people in meaningful ways. Everything they do is through this lens, and the approach to packaging should be no different.

The project was to explore how Nutrafol could more effectively lead the hair wellness category through an intuative, scalable and ownable brand product experience. Aligned with their new pipeline strategy two new products were introduced, Boosters and a Topical, targeted at two key sales channels:

Direct to consumer (via Nutrafol.com and Amazon) Professional partners (Primary Care Physicians, MedSpa / aestheticians, Dermatologists, Plastic Surgeons, Stylists and high end salons)

Role:
Creative Director

Responsibilities:
Art Direction, Client Management, Brand Identity, Packaging, Strategy, Production

Client:
Nutrafol