Brief: It's fitting that the city that never sleeps is also the mecca of basketball. The frantic, machine-like, pace that powers the New York City grind rivals only that of the hustle seen on our courts.

New York has set the standard and everyone else is just playing for second. We do basketball in the only manner we know how; better. The greatest players come from here. The best games are played here. The best everything comes from here. 

The creative for the All Star Weekend was to create a wordmark inspired by the most important elements that make up NYC. The primary inspiration was a found tagline: "Harlem Plays the Best Ball in the Country." 

Role:

Freelance Designer

Responsibilities:

Concept Development, Art Direction, Typographic Design

Agency:

Game 7 Marketing

Brief: It's fitting that the city that never sleeps is also the mecca of basketball. The frantic, machine-like, pace that powers the New York City grind rivals only that of the hustle seen on our courts.

New York has set the standard and everyone else is just playing for second. We do basketball in the only manner we know how; better. The greatest players come from here. The best games are played here. The best everything comes from here. 

The creative for the All Star Weekend was to create a wordmark inspired by the most important elements that make up NYC. The primary inspiration was a found tagline: "Harlem Plays the Best Ball in the Country." 

Role:

Freelance Designer

Responsibilities:

Concept Development, Art Direction, Typographic

Design

Agency:

Game 7 Marketing

Brief: It's fitting that the city that never sleeps is also the mecca of basketball. The frantic, machine-like, pace that powers the New York City grind rivals only that of the hustle seen on our courts.

New York has set the standard and everyone else is just playing for second. We do basketball in the only manner we know how; better. The greatest players come from here. The best games are played here. The best everything comes from here. 

The creative for the All Star Weekend was to create a wordmark inspired by the most important elements that make up NYC. The primary inspiration was a found tagline: "Harlem Plays the Best Ball in the Country." 

 
Role:
Freelance Designer

Responsibilities:
Concept Development, Art Direction, Typographic Design

Agency:
Game 7 Marketing