ONU Inc.
onu inc.
onu inc.
Synopsis: Pronounced “on you”, founded in 2014, was an apparel start up, that I founded with a business partner, that developed its own performance materials then collaborated with fashion designers around the globe to create garments that were made for style but could be used for sports.
The brand ethos was driven by the concept "every wear," which toutes the production of versatile garments for a broad range of climates, places and situations. The follow through was a focus on new material development, innovative garments and global collaboration.
Role:
Creative Director • Co-Owner
Responsibilities:
Art Direction, Brand Identity, Packaging, 360, E-Commerce Web
Design, UX Dev, Photography, Video, Apparel Design, New Material
Research and Development
Client:
ONU Inc.
Synopsis: Pronounced “on you”, founded in 2014, was an apparel start up, that I founded with a business partner, that developed its own performance materials then collaborated with fashion designers around the globe to create garments that were made for style but could be used for sports.
The brand ethos was driven by the concept "every wear," which toutes the production of versatile garments for a broad range of climates, places and situations. The follow through was a focus on new material development, innovative garments and global collaboration.
Role:
Creative Director • Co-Owner
Responsibilities:
Art Direction, Brand Identity, Packaging, 360, E-Commerce Web
Design, UX Dev, Photography, Video, Apparel Design, New
Material Research and Development
Client:
ONU Inc.
Synopsis: Pronounced “on you”, founded in 2014, was an apparel start up, that I founded with a business partner, that developed its own performance materials then collaborated with fashion designers around the globe to create garments that were made for style but could be used for sports.
The brand ethos was driven by the concept "every wear," which toutes the production of versatile garments for a broad range of climates, places and situations. The follow through was a focus on new material development, innovative garments and global collaboration.
Role:
Creative Director • Co-Owner
Responsibilities:
Art Direction, Brand Identity, Packaging, 360, E-
Commerce Web Design, UX Dev, Photography, Video,
Apparel Design, New Material Research and
Development
Client:
ONU Inc.
Synopsis: Presented with an opportunity to start a new business I relocated to Taiwan and began building the foundation for my brand ONU.
Pronounced “on you”, the brand ethos is driven by the concept "every wear," which toutes the production of versatile garments for a broad range of climates, environments and situations. The follow through was a focus on new material development, innovative garment design/construction and a reliance on global collaboration.
The final aspect was a challenge against the haphazard nature of fashion. Instead of transient seasonal collections, our garments were crafted to endure trends and durable to last any lifestyle.
Role:
Creative Director • Co-Owner
Responsibilities:
Art Direction, Brand Identity, Packaging, 360, E-Commerce Web Design, UX Dev, Photography, Video, Apparel Design, New Material Research and Development
Material Performance • Innovative Garments • Global Collaboration
Material Performance
Innovative Garments
Global Collaboration
The inspiraton for the ONU primary mark was derived from three areas of company wide development: iconic, scientific, and humanistic.
The brand extension relied heavily on photography without a bombastic use of the primary mark. was designed to be inconspicuous in order to showcase the products through material development and garment design/construction.
The inspiraton for the ONU primary mark was derived from three areas of company wide development: iconic, scientific, and humanistic.
The brand extension relied heavily on photography without a bombastic use of the primary mark. was designed to be inconspicuous in order to showcase the products through material development and garment design/construction.
Brand Extension • Identity
Brand Development
Image Above: The colour palette was inspired by different types of climates ranging from foggy cities, the cold and wet ocean and an arid desert.
Image Below: The icons were used to identify the performance attributes of the textile materials and the overall garment. The spike ball represents durability, the melting popsicle represents thermal regulation...and more.
Image Above: The colour palette was inspired by different types of environments ranging from foggy cities to the arid desert.
Image Below: The icons were used to label the performance attributes of the garments and materials. The spike ball represents durability, the melting popsicle represents thermal regulation...and more.
Opening the packaging was meant to be an affordable luxury experience. The left image of the keyboard represents "work" and the right facilitates "play." The inside image is a macro photo of one of our materials which is what you would "live" in.
In addition, each package came with a designer card that provide insight to the concept behind the collection and designer process.
Opening the packaging was meant to be an affordable luxury experience. The left image of the keyboard represents "work" and the right facilitates "play." The inside image is a macro photo of one of our materials which is what you would "live" in.
In addition, each package came with a designer card that provide insight to the concept behind the collection and designer process.
Brand Identity • Photography
Brand Identity
Photography
Development • New Material
Development
New Material
The ONU brand concentrated heavily on disruption of traditonal fashion and the way most companies think about materials. We accomplished that goal in several ways. We formed strategic partnerships with various textile mills to create a new type of space that fueled innovation.
Through these partnerships we were able to develop custom textiles per collection. Each focused around a specific concept related to the designer and their location in the world.
Media • Collections
Media
Collections
Collection 1 was designed by Diana Eng. A New York based fashion designer who focuses on fashion inspired by technology and unique natural phenomena.
This can be seen throughout her collection ranging from the Cordura skirt with diatom laser lace patterns, to merino wool tops with bemis bonded cuffs.
Collection 2 was designed by Christina Liao. Based in Shanghai, Christina’s collection (Urban Aesthetics, Performance Essentials) is meant to provide protection from the elements. Inspired from the need to adapt to the temperamental environment of Shanghai, the clothing is designed for multiple seasons and a variety of climates.
Collection 3 was designed by Karina Kulig Wolff. Based in Curitiba, Brazil, Karina’s collection (Air and Light), is inspired by the “Cobogos.” It is a geometric lace ubiquitous in Brazilian architecture designed to allow passage of air and light while reducing the level of heat.
Collection 3 was designed by Karina Kulig Wolff. Based in Curitiba, Brazil, Karina’s collection (Air and Light), is inspired by the “Cobogos.” It is a geometric lace ubiquitous in Brazilian architecture designed to allow passage of air and light while reducing the level of heat.
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