Brief: Building on the success of their hero product Basis, and secondary product Index, Elysium Health launched a third product in 2020, known as Matter.

Matter, developed in partnership with the University of Oxford, is a uniquely formulated Omega-3 that contains a specific B-vitamin complex shown to reduce age-related brain atrophy in regions that are involved in memory and learning.

For launch we extended the current architecture to this new product and used a compelling visual narrative to challenge traditional perceptions of omega-3’s from cardiovascular health to one of cognition.

Role:
Design Director

Responsibilities:
Advertising, Art Direction, Brand Identity, Content Development, Naming, Packaging, Production

Client:
Elysium Health

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

Role:

Freelance Designer

Responsibilities:

Brand Identity, Packaging Design, Client

Management 

Client:

La Luer

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

.

Role:

Freelance Designer

Responsibilities:

Brand Identity, Packaging Design, Client Management 

Client:

La Luer

Brief: Building on the success of their hero product Basis, and secondary product Index, Elysium Health launched a third product in 2020, known as Matter.

Matter, developed in partnership with the University of Oxford, is a uniquely formulated Omega-3 that contains a specific B-vitamin complex shown to reduce age-related brain atrophy in regions that are involved in memory and learning.

For launch we extended the current architecture to this new product and used a compelling visual narrative to challenge traditional perceptions of omega-3’s from cardiovascular health to one of cognition.

Role:
Design Director

Responsibilities:
Brand Identity, CPG, Product Development, Photography, Web Design

Client:
Elysium Health