La Luer
La Luer
La Luer

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

 

Role:

Freelance Designer

 

Responsibilities:

Brand Identity, Packaging Design, Client Management 

 

Client:

La Luer

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

 

Role:

Freelance Designer

 

Responsibilities:

Brand Identity, Packaging Design, Client

Management 

 

Client:

La Luer

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

.

Role:

Freelance Designer

 

Responsibilities:

Brand Identity, Packaging Design, Client Management 

 

Client:

La Luer

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."


Role:
Freelance Designer

Responsibilities:
Brand Identity, Packaging Design, Client Management 

Client:
La Luer

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The brand story for LA LUER is based on the process of refinement. As you use MIRA, over time your skin becomes more refined as communicated by the representation of the amethyst gemstones. 

The primary mark was inspired by the underside of the MIRA device. Since this is the first thing you see when opening the box. The product, itself, functions as a secondary graphic system. 

The brand story for LA LUER is based on the process of refinement. As you use MIRA, over time your skin becomes more refined as communicated by the representation of the amethyst gemstones. 

The primary mark was inspired by the underside of the MIRA device. Since this is the first thing you see when opening the box. The product, itself, functions as a secondary graphic system. 

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Taking into consideration La Luer's global market demographic, the colour palette was inspired by a range of skin tones from people all over the world.

Taking into consideration La Luer's global market demographic, the colour palette was inspired by a range of skin tones from people all over the world.

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Brand Extension • Products

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