Jaguar

Brief: Jaguar has a long-standing tradition of creating luxurious, high performance cars and in 2011 they created an ownership program to match. "The passion we put into building our award-winning line-up of vehicles continues long after you drive away in one." All Jaguar Cars, since then, come with Jaguar Platinum Coverage for 5 Years or 50,000 Miles.

We took that core belief and developed the sub-brand around the ideas of modernity, lifestyle and speed throughout a range of executions across identity, photography, and digital media.

Role:

Senior Designer

Responsibilities:

Concept Development, Art Direction, Brand Identity, Photography,

Adverts Editorial, Client Management

Agency:

Previously known as Euro RSCG. Currently Havas.

Brief: Jaguar has a long-standing tradition of creating luxurious, high performance cars and in 2011 they created an ownership program to match. "The passion we put into building our award-winning line-up of vehicles continues long after you drive away in one." All Jaguar Cars, since then, come with Jaguar Platinum Coverage for 5 Years or 50,000 Miles.

We took that core belief and developed the sub-brand around the ideas of modernity, lifestyle and speed throughout a range of executions across identity, photography, and digital media.

Role:
Senior Designer

Responsibilities:
Concept Development, Art Direction, Brand Identity, Photography, Adverts Editorial, Client Management

Agency:
Previously known as Euro RSCG. Currently Havas.

Image Above: In studio photoshoot of the XJ, defining the new look and feel for the 2011 release.

Inspiration for the Jaguar Warranty program was the hood of the XJ and a shield. A shield is the oldest form of protection and visually resembles an an aerial view of a cars' hood. Merging these elements together produced a primary mark that is easy to understand and synonymous with the Jaguar brand.