The Standard
Evology
The Standard
Brief: An ambitious partnership between Elysium Health and The Standard International, to better serve the needs of health-conscious travelers, introduced a science backed, wellness program to the hospitality experience.
The opportunity allowed for each brand to disrupt their respective industries and provide travelers with a restorative, health-focused experience backed by scientifically supported products and services.
Role:
Design Director
Responsibilities:
Ideation, End-to-End Design, Packaging, Production, Client Management, Vendor Management, Web Design
Client:
Elysium Health x The Standard Hotels
Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.
We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."
Role:
Freelance Designer
Responsibilities:
Brand Identity, Packaging Design, Client
Management
Client:
La Luer
Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.
We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."
.
Role:
Freelance Designer
Responsibilities:
Brand Identity, Packaging Design, Client Management
Client:
La Luer
Brief: An ambitious partnership between Elysium Health and The Standard International, to better serve the needs of health-conscious travelers, introduced a science backed, wellness program to the hospitality experience.
The opportunity allowed for each brand to disrupt their respective industries and provide travelers with a restorative, health-focused experience backed by scientifically supported products and services.
Role:
Design Director
Responsibilities:
Ideation, End-to-End Design, Packaging, Production, Client Management, Vendor Management, Web Design
Client:
Elysium Health x The Standard Hotels
At launch, the partners introduced a co-branded, travel-sized jar of Elysium Health's cellular health supplement Basis in The Standard U.S. hotel rooms. In addition to in-room travel-sized jars, full size jars of Basis were also available for purchase in The Standard U.S. hotel shops and vitrines.
At launch, the partners introduced a co-branded, travel-sized jar of Elysium Health's cellular health supplement Basis in The Standard U.S. hotel rooms. In addition to in-room travel-sized jars, full size jars of Basis were also available for purchase in The Standard U.S. hotel shops and vitrines.
People are investing in wellness travel more than ever, and The Standard is known for unexpected, genuine experiences.
With Elysium Health, our goal is to harness life science innovations to enable guests to thrive during their travels and when they return to their everyday lives.
Amar Lalvani, CEO, Standard International
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