Brief: iNDEMAND, a B2B partnership between Comcast, Charter Communications and Cox wanted to distribute premium VOD & PPV entertainment to North American TV operators, with the goal of reaching 55 million homes in 10 years.

The project was to concept and execute a new brand that would represent the future of VOD & PPV entertainment. The iNDEMAND brand would need to have enough utility to work in a B2B space but also enough personality and ownership to live in a D2C space.

The work ranges from primary mark, a secondary graphic system, nomenclature, environmental interiors and digital application.

Role:
Freelance Designer

Responsibilities:
Brand Identity, Digital Comms, Environmental Graphics 

Client:
Comcast

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

Role:

Freelance Designer

Responsibilities:

Brand Identity, Packaging Design, Client

Management 

Client:

La Luer

Brief: Los Angeles base company LA LUER is a skincare brand focused on an at-home tool and products that are convenient and easy to use. CEO and Owner, Nicole Chan developed "MIRA," a smart device that guides you through a simple beauty routine that is effective and efficient in helping you get results for healthy, radiant skin.  

We started by defining the scope of her market; location, demographics, SWOT analysis... and more. Since her primary sales channel was B2B wholesale it influenced the immediate identity and collateral needs of the brand. From there we leveraged the technical idea behind her products to create a brand story and visual identity founded on the premise "progression of refinement."

.

Role:

Freelance Designer

Responsibilities:

Brand Identity, Packaging Design, Client Management 

Client:

La Luer

Brief: iNDEMAND, a B2B partnership between Comcast, Charter Communications and Cox wanted to distribute premium VOD & PPV entertainment to North American TV operators, with the goal of reaching 55 million homes in 10 years.

The project was to concept and execute a new brand that would represent the future of VOD & PPV entertainment. The iNDEMAND brand would need to have enough utility to work in a B2B space but also enough personality and ownership to live in a D2C space.

The work ranges from primary mark, a secondary graphic system, nomenclature, environmental interiors and digital application.

Role:
Freelance Designer

Responsibilities:
Brand Identity, Digital Comms, Environmental Graphics, Nomeclature System 

Client:
Comcast