Brief: The Chia Co is the world’s largest producer of natural, raw chia seeds. Founded, in 2003, by John Foss, a fourth generation Australian grain farmer, The Chia Co specializes in sustainable farming and development of chia seed and chia products.

In 2013, we were tasked with updating the labels to improve the readability while maintaining product visibility, better differentiate between the flavors and redesign the packaging label so that it fit closer with the new system across the various product lines (Chia Pod Oats, Chia Pod Bircher Muesli).

The designs were based on The Chia Co five key global market trends:

• Health and wellness 
• Convenience 
• Sustainability and ethics 
• Premiumisation
• Value for money

Role:
Freelance Designer

Responsibilities:

Concept Development, Art Direction, Brand Identity,

Packaging Design, Client Management

Client:

The Chia Co

Brief: The Chia Co is the world’s largest producer of natural, raw chia seeds. Founded, in 2003, by John Foss, a fourth generation Australian grain farmer, The Chia Co specializes in sustainable farming and development of chia seed and chia products.

In 2013, we were tasked with updating the labels to improve the readability while maintaining product visibility, better differentiate between the flavors and redesign the packaging label so that it fit closer with the new system across the various product lines (Chia Pod Oats, Chia Pod Bircher Muesli).

The designs were based on The Chia Co five key global market trends:

• Health and wellness 
• Convenience 
• Sustainability and ethics 
• Premiumisation
• Value for money

Role:
Freelance Designer

Responsibilities:
Concept Development, Art Direction, Brand Identity, Packaging Design, Client Management

Client:
The Chia Co

Brand Extension • Advert

Brand Extension
Advert

Brand Extension • Product Packaging

Brand Extension
Product Packaging

Sub Brand • New Product

Sub Brand
New Product